Urban Mobility Explained

Urban Mobility Explained is an initiative of the European Institute of Innovation and Technology. It hosts a series of short and easy-to-follow videos that showcase cutting-edge practices in urban mobility throughout Europe and beyond.

During a year long project, I’ve had the honour of developing their Illustrative visual identity system. Mixing illustration, Design and Collage, I created an extended library of characters, vehicles and cities. Meant to be used in their internal and external communications, on websites, social media and YouTube pages.

It is a specially meaningful project because it started as a small Design and illustration request, and gradually the visual universe expanded to populate most of their communication channels!